Privacy Policy

Last Updated: June 2023

At Boating Specialty Store (rowprogear.com), we’re as committed to protecting your privacy as we are to providing premium water sports equipment. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or make purchases from our store.

1. Information We Collect

To provide you with the best possible service for your water adventures, we collect:

• Personal Identification Information: Name, email address, phone number, shipping/billing address when you make a purchase
• Payment Information: Credit/debit card details (processed securely through our payment gateway), PayPal email (if applicable)
• Technical Data: IP address, browser type, device information, pages visited on our site
• Usage Data: How you interact with our website, products viewed, purchase history
• Communication Data: Records of your correspondence with our customer service team

2. How We Use Your Information

Like the precision we put into crafting our boating equipment, we carefully use your data to:

• Process and fulfill your orders for kayaks, paddle boards, and accessories
• Provide customer support and respond to your inquiries
• Improve our website functionality and user experience
• Send order confirmations, shipping notifications, and service-related communications
• Conduct security checks and prevent fraudulent transactions
• Analyze website usage to enhance our product offerings (with your consent where required)

3. Data Sharing and Disclosure

We treat your data with the same care we’d expect for our own:

• Service Providers: We share necessary information with trusted third parties who assist with payment processing (Visa, MasterCard, JCB, PayPal), shipping carriers, and IT services, all bound by confidentiality agreements.
• Legal Compliance: We may disclose information when required by law or to protect our rights and safety.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred as a business asset.

We never sell your personal information to third-party marketers.

4. Data Storage and Security

Your security is as important to us as the quality of our paddles and boats:

• All data is stored on secure servers with industry-standard protections
• We implement 256-bit SSL encryption for all transactions (PCI-DSS compliant)
• Credit card details are processed through our secure payment gateway and never stored on our servers
• Regular security audits and access controls protect against unauthorized access

While we implement robust security measures, no internet transmission is 100% secure. We encourage customers to use strong passwords and monitor their accounts.

5. Your Rights and Choices

You have control over your information, just like you have control on the water:

• Access & Correction: You may review and update your account information at any time
• Data Portability: Request a copy of your personal data in a machine-readable format
• Deletion: Request deletion of your personal data, subject to legal retention requirements
• Marketing Opt-Out: Unsubscribe from promotional emails at any time
• Cookie Preferences: Manage cookie settings through your browser

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

Our website uses cookies to enhance your shopping experience:

• Essential Cookies: Necessary for site functionality (e.g., shopping cart)
• Performance Cookies: Help us improve our website by analyzing visitor behavior
• Targeting Cookies: Used to show relevant product recommendations (with your consent)

You can manage cookie preferences through your browser settings, though this may affect website functionality.

7. International Data Transfers

As we ship globally (excluding some Asian and remote areas), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children without parental consent.

9. Policy Updates

We may update this policy periodically to reflect changes in our practices or legal requirements. The “Last Updated” date at the top indicates when revisions were made.